Kellogg’s All-Bran

#STARTSIMPLE

All-Bran wanted to re-position their cereal from a product most often associated with regularity, to one which helps manage cholesterol and body weight through it’s high fibre content. This is a complicated subject, and people struggling with these issues are often overwhelmed with information and tough medical news.

That’s where the idea to #StartSimple came from, as a way to present All-Bran as a simple and un-complicated means to get started on better managing your health. The approach visually, used soft soothing and simple pallet, juxtaposed against very simple looking animated characters, who we felt the target could relate to while feeling optimistic and non offensive.