Mr. Clean for Proctor & Gamble US

Re-prising a classic

At over 60 years old, the Mr. Clean jingle is one of the most enduring earwigs in advertising history. We decided to revisit this classic and give it a modern context while nodding to its enduring legacy. A new generation of cleaners would be humming the melody once again. This spot received tons of positive feedback, and featured as ADage and Adweek's ad of the day amongst other notable publications.