She’s Mercedes for Mercedes-Benz Canada
The Power Suit Project
The She’s Mercedes Power Suit Project was a collaboration between Mercedes-Benz Canada and internationally renowned Canadian fashion label Pink Tartan. Featuring three high-profile Canadian women—Mitsou Gélinas, Melissa Grelo, and Stacey McKenzie—the initiative explores and reflects different interpretations of what constitutes a “power suit,” resulting in three distinct garments. The Power Suit Project explores how every woman expresses her own power differently, while celebrating how personal style can amplify the confidence that shines from within.
The campaign documented the process between the women and the designer, Pink Tartan, culminating in a limited number of the power suits were available for purchase through Pink Tartan. A portion of the proceeds donated to Dress for Success Canada Foundation, a global non-profit organization that provides professional attire for low-income women to help support their job-search and interview process.
Publicis Emil / Leo Burnett Toronto
CD: Mike Sheehan AD: Dejan Djuric CW: Shauna Roe