Mercedes-Benz GLB

Make Space for More Fun

The GLB had been presented to the market as a flexible compact SUV designed to meet the needs of busy lives, with young families the intended target. A year after the initial release though, it struggled to standout in the segment. Studies had shown that up to 37% of parents were heavily influenced by their children when considering a new car. So with that information in hand (and a pandemic entering its second wave), we took a look at the GLB and all its surprising features through the eyes of the most discerning customers. A fun ‘walk-around’ and shorter USP focused content were created to reach people through the brand social channels during the back to school period. The campaign lead to a 15% increase in leads and website traffic over the initial full launch in 2020 YTD.