Mercedes-Benz GLA

GLA - Go all in

In 2022 the Mercedes-Benz GLA was identified as a model sales driver for the brand in Canada and to support the vehicle we needed to create a collection of creative to support the performance marketing efforts from the national office as well as dealers. The vehicle was between refresh, and the existing assets needed to be brought closer to the elevated and refined aesthetic that the brand had moved into. All the assets were created with a modular mindset so different audiences and regions could edit to their individual needs.