Safe/Fun Hockey

To promote and build awareness for Chevrolets partnership with Hockey Canada and its youth hockey program we gave away over 10,000 branded kids helmets across the country. We built a online community on early Facebook for family and players to participate in discussions, skill up videos and in person training sessions with Legends Bobby Orr and Cassie Campbell-Pascall. It was a massive success and still runs to this day although under a new banner.