Cannabis Can I’s?

The legalization of Cannabis in Ontario was fraught with concern and many questions from citizens, as well lots of rumours about what the rules will be. We needed to clear the air, and make the roll out as simple and straightforward as possible. With a creative idea that focused on the ‘Can I’ in ‘Cannabis’, we developed a search first multi-media campaign that helped turn uncertainty into clarity by educating people on the approved cannabis usage rules and FAQs.