Chevrolet Orlando Launch
Word Of...
Research revealed that 80% of purchase decisions amongst the demographic were made based on word of mouth references and suggestions. Knowing this, we decided that the best way forward was to empower influencers in the community to help establish a ‘Word Of’ buzz through social media and popular blogs (most of them not car focused).
Real people and
real reactions.
A first of its kind campaign designed for the emerging social space.
MRM McCann
CD: Mike Halminan AD: Mike Sheehan/Ben Playford CW: Josh Haupert